Trustpilot

Trustpilot is a global review platform used by over 1.3 million businesses to gather, manage, and showcase verified customer reviews. It's designed for startups and companies of all sizes seeking to establish social proof through genuine feedback from recent customer experiences—no purchase required. Users can claim a free business profile page automatically created when reviews are posted, allowing them to reply to feedback, add business details like descriptions and contact info, and customize their page.

For SEO value, Trustpilot profiles are indexed by search engines, with paid plans enabling star ratings in Google search results and Google Seller Ratings, potentially boosting clicks by up to 10% in Google Ads and Shopping. While specific DA/DR isn't detailed here, the platform's massive traffic (190,000+ new reviews daily and 350m+ total reviews) offers strong visibility and referral potential. Links from profiles are typically nofollow, but the primary benefit comes from enhanced trust signals, rich snippets, and increased brand authority driving organic traffic.

Tips for getting listed: Claim your existing profile or sign up for the free plan (no credit card needed) to start with 50 monthly review invitations. Encourage genuine reviews from customers over 18 via email invites, avoiding incentives to comply with guidelines. Upgrade to paid plans (e.g., Plus) for unlimited invites, ad-free profiles, widgets for your site, and analytics—ideal for scaling. Respond promptly to all reviews, optimize your profile with accurate details, and embed TrustBoxes on your site for maximum SEO impact.