G2

G2 is a technology marketplace and review platform designed for businesses and professionals seeking to make informed software purchasing decisions. The platform hosts an extensive database of software reviews across numerous categories—from CRM and accounting software to cybersecurity and creative tools. With over 80 million annual users, including employees from every Fortune 500 company, G2 provides vendors with significant visibility to qualified buyers actively evaluating solutions.

For SEO purposes, G2 offers substantial value through its high domain authority (DA 91) and established marketplace presence. The platform generates significant organic traffic and provides backlinks from a trusted, authoritative source in the B2B software space. Getting listed on G2 connects your product to a highly engaged audience of decision-makers and technical evaluators. The platform's review system, comparison tools, and vendor profiles create multiple touchpoints for visibility, and products can benefit from organic discovery through G2's category rankings and trending product algorithms.

To maximize your G2 listing, focus on encouraging authentic customer reviews from verified users, as G2 implements strict moderation through its "Review Safety Toolkit" to maintain review integrity. Optimize your vendor profile with detailed feature descriptions, clear pricing information, and deployment options. Respond professionally to all reviews—both positive and negative—as G2 displays all reviews equally without suppression, creating opportunities to demonstrate customer responsiveness. Ensure your product information is comprehensive and up-to-date, as this improves visibility in comparisons and category rankings. Consider that G2's algorithm factors in both Market Satisfaction and Market Presence when calculating rankings, so consistent engagement and positive user sentiment directly impact your discoverability.