Capterra

Capterra is a leading online directory that helps businesses find the best software solutions by browsing categories like CRM, HR, marketing, and more. It features detailed product listings, user reviews, pricing info, and comparison tools, making it ideal for startups seeking visibility among potential customers searching for SaaS products. As the oldest platform of its kind, it boasts high authority, especially in the US market, with traffic redirected from reviews and comparisons to vendor sites—perfect for software startups in Launch Platforms.

For SEO value, Capterra offers strong backlink potential due to its established domain authority and high traffic from software buyers. While specific dofollow/nofollow status varies, listings drive referral traffic and visibility in a competitive B2B space; domain rating is unknown but its age and popularity suggest robust ranking power. Startups can gain exposure to targeted audiences, boosting discoverability and indirect SEO through user-generated reviews and shares.

Tips for getting listed: Claim your free listing via Capterra's vendor portal, optimize with detailed descriptions, features, pricing, and high-quality screenshots. Encourage genuine user reviews to improve ratings and visibility—aim for categories with high search volume. Larger budgets help with sponsored placements to compete with established players, especially for US targeting.