Zapier Directory

Zapier Directory (https://zapier.com/apps) is a comprehensive catalog of SaaS applications integrated with Zapier, the leading no-code automation platform. It's designed for SaaS founders, developers, and product teams seeking to expand their product's reach by connecting with Zapier's vast ecosystem of over 6,000 apps. Users browse the directory to discover tools for automations like "Slack + " workflows, driving visibility among millions of monthly visitors searching for integrations.

For SEO value, a listing here offers exposure on a high-authority site with ~5 million monthly organic visitors, 24+ million backlinks, and strong domain metrics from tools like Ahrefs. Partner integrations often earn dofollow backlinks from Zapier's pages (e.g., app-specific landing pages), plus reciprocal links from partners' sites—57% of Zapier's backlinks come from such integrations. This boosts referral traffic, topical authority, and rankings for long-tail queries like "best integration," with high engagement signals.

To get listed, apply via Zapier's partner program by submitting your app for integration review—focus on providing a stable API and clear use cases for automations. Best practices include optimizing your integration page with keywords (e.g., "Zapier integration"), promoting the Zap on your site/socials for reciprocal links, and creating Zap templates to encourage shares. Monitor with tools like Ahrefs for backlink gains; partnerships here can yield hundreds of quality links without outreach.