podcasts.google.com

Google Podcasts (podcasts.google.com) is Google's official podcast directory and app, designed for podcast creators and listeners worldwide. It allows users to search, discover, subscribe, and stream episodes with features like offline downloads, playback speed control, and cross-device sync. Podcast owners submit their RSS feed from hosting platforms (e.g., Buzzsprout, Libsyn) to get listed automatically, gaining exposure on Google Search, Google Assistant, Google Home, and the app itself—reaching Android, iOS, and web users.

Valuable for SEO due to Google's massive authority (DR 32), listing here boosts discoverability as episodes appear in Google search results, driving traffic from keyword searches. While directory links are typically nofollow, the real SEO power comes from enhanced visibility, analytics via Google Podcasts Manager (e.g., search terms, listener drop-off), and recommendations—potentially increasing backlinks if featured. Guest appearances can yield high-value dofollow links in show notes from hosts.

Tips: Ensure a valid public RSS feed from your host, then submit via Google Podcasts Manager to claim and verify—Google auto-crawls many feeds. Optimize titles/descriptions with keywords for better ranking. Pitch as a guest on relevant shows for show note links; track performance with built-in analytics to refine content.