pinterest.com

Pinterest is a visual search engine and discovery platform where users "pin" images, videos, and ideas to themed boards, primarily targeting lifestyle, DIY, fashion, and product inspiration seekers. It's ideal for startups with visually appealing products or content, such as SaaS tools for design, marketing, or e-commerce, though less suited for purely technical B2B offerings. Switch to a free Pinterest Business account to access analytics, rich pins, and website claiming for better tracking and visibility.

Pinterest boosts SEO through high-intent searches that drive referral traffic, improve domain quality, and enhance visibility in Google and AI results. Profile links are typically dofollow for direct SEO benefit, while pin links are nofollow but contribute via engagement and traffic; its high domain authority (DR unknown here) and massive user base amplify foundational link value. Optimized pins can rank in Pinterest's algorithm and external searches, signaling E-E-A-T (experience, expertise, authoritativeness, trustworthiness) to search engines.

Tips for listing: Claim your website in a business account, optimize your profile with keyword-rich name, bio, and professional photo (e.g., "SaaS Tools for Startups | SEO Tips"). Create boards around target keywords like "Startup Productivity Tools," design tall, branded pins with Canva, and use descriptive alt text/keywords in pins. Post fresh, engaging content regularly and analyze performance via Pinterest Analytics to refine strategy.